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✦ ABOUT

Built for how India actually dines.

Genie Rewards is made in India, for Indian restaurants — WhatsApp-native, Razorpay-native, GST-ready from the first invoice.

Why we built this

Every restaurant owner we spoke to had the same complaint: full tables, forgettable visits. The tools on offer were either global loyalty platforms that assumed everyone downloads apps, or discount aggregators that traded margin for one-off traffic.

India dines differently. Diners live on WhatsApp, pay by UPI, and won't install an app for a free dessert. Owners run their business from a phone between orders and need invoices their accountant won't argue with. So we built for exactly that: a spin-the-wheel moment at the end of a meal, verified on WhatsApp, billed through Razorpay, GST paperwork included.

The bet is simple: coming back should feel like a game you're winning, not a coupon you're clipping.

Genie mascot
OUR MISSION

Make every neighbourhood restaurant somebody's habit.

Big chains have loyalty departments. We give the café on the corner the same repeat-visit engine — for the price of a few plates of biryani a month.

The team

A small product-and-engineering team. Placeholder cards — send photos and bios to fill these in.

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Founder name
Founder · Product
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Co-founder name
Co-founder · Engineering
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Team member
Restaurant partnerships

Talk to a human

Questions, partnerships, press — we reply within one business day.

hello@parel.co Contact us